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HMC303 Media Ethics
Mr. Som Ratana
Year III, Semester II
In this course, students gain an understanding of the foundations of morality and media ethics. As part of this, they study issues surrounding the rights and responsibilities of reporters and media managers.
HMC304 Web Design & Online Journalism
Ms. Christine Schmutzler
Year III, Semester I
This course provides an introduction to web design, providing students with an overview of internet design and user-interfaces. As part of this, students practice the creativity and analytical, technical and aesthetic skills needed to successfully design websites. These skills include the utilization of the human interface, interface design, creative design, information architecture, the creation and production of multimedia-based visual and audio files, and the ability to use various current technologies. By practicing these skills, students prepare for the broader job market in web design.
HMC305 Radio Production
Ms. Isabel Rodde
Year III, Semester I
This course introduces students to the skills and knowledge they will need for careers in radio production. They gain practical experience in using digital recorders, microphones and audio editing software. They come to know different radio formats, such as copy stories, voxpops, reports with sound bites and news features. They then learn how to develop and produce a radio magazine. At the end of the course, students can develop, write, record, voice and edit simple stories for radio broadcasting in an ethical manner.
HMC306 Special Reporting/ Feature Writing I
HMC310 Special Reporting/ Feature Writing II
Mrs. Eva Rhode
Year III, Semester III
This course acquaints students with techniques for writing human interest and feature articles for newspapers and magazines. It introduces them to a more creative way of writing and, consequently, to a different way of composing stories. Students also explore methods of discovering important topics for feature reporting, conducting the in-depth and on-site research required in such a piece, and locating suitable illustrations for their stories.
HMC307 Advertising and Public Relations
Ms. Caroline Schmidt Gross
Year III, Semester II
In this course, students explore the place of advertising in society, culture and the economy, and come to understand both society’s impact on the field of advertising, and the impacts which advertising has on society. Students learn how advertising supports the profession of journalism, and how it relates to the broader field of communications. They also learn to appreciate the global effects of marketing and advertising on business, industry and national economies. Throughout the course, a focus is maintained on the work done in the fields of public relations and advertising. Students examine frameworks for public relations, the planning and the implementation of campaigns, and the products of public relations such as media releases, advertising, trade fairs and product exhibitions.
HMC308 Broadcast Journalism II (Television)
Ms. Isabel Rodde
Year III, Semester II
The course equips students with basic knowledge and skills in the development, writing and producing of various styles of television programs. By the end of the course, students can describe the production process of news, features, documentaries and television spots. In addition, they will understand the broad history, technology and regulations involved in TV broadcasting.
HMC309 Newsroom Management
Mr. Som Ratana
Year III, Semester I
Management is not just about leadership, but also about planning. To successfully manage a newsroom, a newsroom manager needs to implement both these elements, as outlined in Strategic Newspaper Management by Conrad C. Fink. In this course, students are exposed to the foundations of the media industry in terms of leadership and planning, learn about the special ethical and legal responsibilities of newsroom managers, and the risks which newsrooms may have to face in the future. Due to the practical nature of newsroom management, this course adopts a praxis approach, so that students don’t just learn the theories, but are exposed to the practical process of the newsroom and its management.
HMC311 Television and Video Production
Ms. Isabel Rodde
Year III, Semester II
This course serves as a technical and aesthetic introduction to video and television production. Students learn how to operate DV cameras, microphones and video editing software. Once they have mastered the equipment, students produce a series of short TV reports as part of a class project.
HMC312 Media Research
Mr. Gary Kamaguchi
Year III, Semester II
In this course, students learn about different research methods used in analyzing media, including the skills needed to conduct market research and discover the effects of different types of media on people.
YEAR IV
HMC401 Media Management/ Operating a Media Company I
HMC404 Media Management/Operating a Media Company II
Mr. Berry Shipper
Year IV, Semesters I & II
This course trains students to launch and manage a business enterprise in the media market. Students explore the concepts, principles, strategies and skills needed for successful media management. They then study the process of launching a media company, and how to position a new enterprise in the media marketplace. As part of this, they learn practical skills in business management, including accounting, market-analysis, strategies for capturing markets and management skills.
HMC402 Human Resource Management
Mr. Mel Sophana
Year IV, Semester I
In this course, students learn about personnel management, including methods of leading, supporting and strengthening the ability of employees in various work environments. They also gain confidence and practical abilities in leadership and personnel management.
HMC403 Project Study I
Mr. Gary Kawaguchi
Year IV, Semester I
This course guides students in writing research reports, theses, and large-scale productions for newspaper, radio and TV.
HMC405 Media Analysis and Comparative Media
Ms. Caroline Schmidt Gross
Year IV, Semester II
In this course students examine the impacts of various types of media, including newspapers, radio and television. They explore and evaluate the strengths and weaknesses of each medium, preparing to enter a specialized field upon graduation. Students also round off their knowledge of the media industry by comparing media systems throughout the region and the world.
HMC406 Project Study II
Mr. Gary Kawaguchi
Year IV, Semester II
During their final semester, students undertake a major project in which they put the skills they have learnt throughout their degree into practice. Students specialize on one media field, including television, radio, print publications, internet services, multi-media, research or consulting work, and complete a major project on that aspect of the media sector.
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