Introduction
The Bachelor of Arts in Media Management is Cambodia's first bachelor degree course offering specialized training in media studies. The four- year course is designed to train students for various professions within the media sector. Students are taught a broad oader range of media-related academic disciplines to gain a solid understanding and of a variety of perspectives on media environments.
The course prepares students to be the standard bearers of the media profession. The DMC aims to assist in the development of the high-quality independent journalism and media managementt. During their degree, students will learn skills that will help them become effective, creative and ethical practitioners and managers of the mass media, fostering a free, viable and socially responsible media in Cambodia. They learn to identify, understand and explain political, social and economic events and issues and to share this information with Cambodian citizens, allowing the public to understand and respond to their world. The Bachelor of Arts in Media Management has become recognised as Cambodia's premier academic training program for mass media professionals. The Department of Media and Communications hopes to expand to offer other media-related degrees, such as public relations. In addition, the DMC aims for regional recognition.
Background
The Department of Media and Communication (DMC) at RUPP was established in 2001 as the first academic training center for communication, journalism, and media in Cambodia. The four-year Bachelor of Arts in Media Management is designed to train students for various professions within the media sector.
With continuing support from our partners including the Konrad-Adenauer-Stiftung (KAS), GIZ, DAAD and other stakeholders, the Department of Media and Communication (DMC) of the Royal University of Phnom Penh has been taking lead as the only public academic training ground offering a long-term training toward a bachelor’s degree in the field of media and communication in Cambodia. Since its inception in 2001, the DMC has produced a large number of qualified graduates who are potential and positive contributors to the field of media, journalism, communication, public relations, etc., ranging from reporters, officers to managers in many leading civil society, government and private institutions.
Admission
Applicants are required to have a high level of English language proficiency (reading, writing, listening and speaking), have a High School Certificate, and pass two entrance examinations and an interview. The first examination is on Khmer and English culture and the second on written English. Applicants who have satisfactorily completed these two examinations are then interviewed by the DMC.
If the candidate is considered suitable, they may begin studying at the DMC at the start of the academic year.
Vision and Mission
The Department of Media and Communication (DMC) is to be regionally recognized as Cambodia’s premier academic institute for students seeking careers in the mass media, journalism, and communication professions. We aim to:
- Prepare our students to be effective, professional, and ethical practitioners with mass media’s various formats.
- Foster a free, viable and socially responsible media in Cambodia.
- Prepare our students to become creative and responsible leaders and managers of mass media productions that serve the needs of the Cambodian people.
- Prepare our students to become standard bearers for ethical behavior in the mass media, communication, and journalism.
Assessment
Throughout their degree, students are assessed by review tests, written assignments, homework, end of semester examinations and attendance. At the end of their final year, students produce an original thesis or an equivalent assignment in the field of media production.
Curriculum
*Explanation: The code a(b-c) indicates the number of credits and weekly study load. In this example: 'a'= number of credits, 'b' = number of lecture hours, and 'c' = number of tutorial or practical hours.
Minimum Requirement: 160 Credits
| YEAR ONE |
| Semester One | Semester Two | ||||
31 Hours/ Week | Code | 21 Credits | 31 Hours/Week | Code | 22 Credits |
| English for Communication I | FEMC01 | 2(2-1) | English for Communication II | FEMC10 | 2(2-1) |
| Academic Writing I | FEMC02 | 2(2-1) | Academic Writing II | FEMC11 | 2(2-1) |
| English Grammar I | FEMC03 | 2(2-1) | English Grammar II | FEMC12 | 2(2-1) |
| Khmer Language and Composition I | FEMC04 | 4(3-1) | Khmer Language and Composition II | FEMC13 | 4(3-1) |
| Principles and Practices of Journalism I | FEMC05 | 2(2-1) | Principles and Practices of Journalism II | FEMC14 | 2(2-1) |
| Introduction to Academic Study & Research | FEMC06 | 1(2-1) | Introduction to Statistics | FEMC15 | 2(2-1) |
| Computer Infrastructure I | FEMC07 | 2(2-1) | Computer Infrastructure II | FEMC16 | 2(2-1) |
| Cambodian History | FEMC08 | 2(2-1) | World History | FEMC17 | 2(2-1) |
| Introduction to Political Science | FEMC09 | 2(2-1) | Introduction to Social Psychology | FEM | |
| YEAR TWO |
| YEAR THREE |
| Semester One | Semester Two | ||||
22 Hours/ Week | Code | 22 Credits | 22 Hours/ Week | Code | 22 Credits |
| Broadcast Journalism I (Radio) | HMC301 | 6(4-2) | Broadcast Journalism II (Television) | HMC308 | 6(4-2) |
| Principles of Marketing / Marketing Strategies | HMC302 | 3(2-1) | Newsroom Management | HMC309 | 3(2-1) |
| Media Ethics | HMC303 | 3(2-1) | Special Reporting/Feature Writing II | HMC310 | 3(2-1) |
| Web Design & Online Journalism | HMC304 | 3(2-1) | Television and Video Production | HMC311 | 4(2-2) |
| Radio Production | HMC305 | 4(2-2) | Media Research | HMC312 | 3(2-1) |
| Special Reporting/ Feature Writing I | HMC306 | 3(2-1) | |||
| Advertising and Public Relations | HMC307 | ||||
| YEAR FOUR |
| Semester One | Semester Two | ||||
11 Hours/ Week | Code | 11 Credit | 11 Hours/ Week | Code | 11 Credits |
| Media Management/ Operating a Media Company I | HMC401 | 3(2-1) | Media Management/ Operating a Media Company II | HMC404 | 3(2-1) |
| Human Resource Management | HMC402 | 3(2-1) | Media Analysis and Comparative Media | HMC405 | 3(2-1) |
| Project Study | HMC403 | 5(3-2) | Project Study | HMC406 | 5( |
Course Offered
The DMC is part of the Faculty of Social Sciences and Humanities at Royal University of Phnom Penh. We offer a four-year Bachelor of Arts in Media Management. Substantially conducted in English, the program is designed to train students in:
- Print Media (news/in-depth reporting, writing and editing)
- Broadcast Media (radio and TV productions)
- Multimedia and Online Journalism
- Photojournalism
- Mass Communication
- Media Theory and Research
- Medial Law and Ethics
- Media Literacy
- Entrepreneurial Journalism
- Current Issues in Media and Journalism
- Digital Communication and Development
- English and Khmer Languages
- Public Relations
- Cambodian and World History
- Computer Use in Media Production
- Graphic Design and Layout
- Media Management
- Newsroom Management
- Project and Production Management
Resources
Our faculty members are made up of professors and media/communication experts from overseas and experienced Cambodian lecturers with PhD and master’s degrees. In order to broaden our students’ career horizons and help connect them to current media-related professionals, every week the DMC arranges guest lecturer with relevant speakers from across the industry.
Besides the computer facilities in the library, the DMC houses a computer lab for computer skills training and audio and visual editing and design. Moreover, the DMC has its own fully equipped radio and TV studios for students to practice their skills and produce their own programs. To further the needs for technical process, we equipped the editing room with high capacity machines.
DMC library is open six days a week (except on public holidays). It houses over 2,000 books covering such topics as communication, media, journalism, political science, sociology, and other social sciences. It also offers a broad collection of newspapers and magazines, periodicals, research reports, and radio and TV productions. The library further provides other facilities including cable TV, printing and copying, and a dozen computers. Students, lecturers, and staff can access to high-speed wireless internet at the DMC.
Contact
Head of the department:
Mr. Ung Bun Y
E-mail: buny.ung@dmc-cci.edu.kh
Tel/Fax: (855) 23 88 44 08
Administration: admin@dmc-cci.edu.kh
Website: www.dmc-cci.edu.kh
Address: DMC/CCI, RUPP Campus I, Russian Blvd., Phnom Penh, 12156
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