Home » Graduate Programs » MASTER OF INTERNATIONAL SUSTAINABLE TOURISM MANAGEMENT AND EXCELLENCE » course description

COURSE DESCRIPTION

IST5101 Applied Tourism Research and Data Analytics

3 Credits

Students will be introduced to research methods in tourism and the process of managing and conducting secondary and primary research from conception to completion.

IST5102 Sustainable Tourism and Global Challenges

3 Credits

First, students will explore both supply and demand sides of tourism destinations, including the tourism industry, government and relevant stakeholders, tourists, and critical infrastructure and amenities needed for sustainable tourism development. Then, contemporary issues threatening the world’s stability such as climate change, depletion of natural resources, depopulation and the aging society, and extractive governance will be analysed. This course will also analyse issues of undertourism and overtourism in various destinations around the world. The existence of tourism against this backdrop will be examined.

IST5103 Tourism Industry Marketing and Management

3 Credits

Examine the structure of the global tourism industry. Marketing and demarketing to either stimulate or discourage growth. Best practices of travel agency and tour operator will be invited to present success stories and challenges faced by the industry.

IST5104 Cultural Tourism and Event Management

3 Credits

The course explores trends, theory, and practice of cultural and heritage management. Students will participate in fieldwork and engage with local authorities working at world heritage sites. Special events play a crucial role in promoting sustainable event management.

IST5205 & IST5109 Sustainable Tourism Research Seminar Series I & II

3 Credits Each

The Sustainable Tourism Research Seminar Series provide a platform for students, faculty members, key-note speakers to showcase best practices in the sustainable tourism industry and destinations, students’ research, and other emerging issues facing international tourism as well as student research.

IST5206 Tourism Destination Risk and Crisis Management

3 Credits

Tourism resilience is a precondition for sustainable tourism destinations. Risk management process for human and natural induced hazards are identified, assessed, analsed, and mitigate at various destinations discussed. Students are required to join fieldwork exercises either with the tourism industry or at destination level.

IST5207 Community Tourism Enterprise Development

3 Credits

One of challenges of community-based tourism or eco-tourism (CBT/CBET) is the weak foundation of enterprise development. CBT/CBET is increasing in importance as an economic sector, and Cambodia is leading the ASEAN community in developing good practice. Working with communities requires sensitive management, this guides candidates from leading examples of best practice and sound economic theory.

IST5208 Gastronomic Tourism

3 Credits

Explore the cultural origins and new trends in foods and drinks in tourism and their relations with sustainability. Issues of food waste, foods as identity, and foods’ hygiene and sanitation will be examined. This course will also provide students with creative and innovative tools to manage sustainable gastronomic tourism, particularly in rural destinations.

IST5210 International Tourism Policy and Planning

3 Credits

Demonstrate the critical importance of tourism policy to the competitiveness and sustainability of a destination and relates tourism planning to policy making. The course outlines the structure, content and formation of tourism policy and the planning and management strategies articulated in the context of social, economic, political and environmental impacts of tourism. Students will be introduced to case studies worldwide to appreciate the geographical specificities of, and develop a critical perspective towards, tourism policy and planning.

IST5211 Innovation and Change Management in Tourism

3 Credits

Tourism destinations, especially businesses, must understand how to effectively develop, lead, and manage innovation and change so that they are capable to thrive in their markets. This course introduces students to the key skills needed to generate an innovative/learning organization culture that leads to relevant tourism product and service offerings.

IST5212 Product Development and Management in the International Market

3 Credits

Students will acquire the necessary skills of not only linear product development cycle but also a more flexible and dynamic cycle to create and launch new tourism products, apply new technologies to innovate in tourism companies and destinations, and design products and services to compete in the international market.

IST5213 Sustainable Human Resource Management in Tourism

3 Credits

Sustainable Human Resource Management has emerged as the new standard for managing people. It focuses on achieving positive financial, social, human, and ecological outcomes both in the short term and the long term. The aim of this course is to equip students with knowledge and understanding of HRM within the context of sustainability.

COURSE CURRICULUM

Course Code Course Title Credits
Year One - Semester One (12 Credits)
IST5101Applied Tourism Research and Data Analytics3 (3-0-3)
IST5102Sustainable Tourism and Global Challenges3 (3-0-3)
IST5103Tourism Industry Marketing and Management3 (3-0-3)
IST5104Cultural Tourism and Event Management3 (3-0-3)
Year One - Semester Two (12 Credits)
IST5205Sustainable Tourism Research Seminar Series I3 (3-0-3)
IST5206Tourism Destination Risk and Crisis Management3 (3-0-3)
IST5207Community Tourism Enterprise Development3 (3-0-3)
IST5208Gastronomic Tourism3 (3-0-3)
Year Two - Semester One (9 Credits)
IST5109Sustainable Tourism Research Seminar Series II3 (3-0-3)
IST5210International Tourism Policy and Planning3 (3-0-3)
IST5211Innovation and Change Management in Tourism3 (3-0-3)
Year Two - Semester Two (12 Credits)
IST5212Product Development and Management in the International Market3 (3-0-3)
IST5213Sustainable Human Resource Management in Tourism3 (3-0-3)
IST5214Professional Internship*6 Credits
IST5215Group Research Project**6 Credits
IST5216Thesis***12 Credits

IMPORTANT NOTES

  • * Professional Internship: For students who are interested in reflection of what learned in class and what is at workplace.
  • ** Group Research Project: For students interested in teamwork who wanted to conduct independent field research in a group.
  • *** Thesis: For students passionate about research and would like to advance their research skills and experiences.
  • Students who choose Professional Internship and Group Research Project must take IST5212 and IST5213 to complete 45 credits to graduate.
  • Students have to complete all courses prior to choosing between the Professional Internship, Group Research Project, and Thesis.

Contact Info

Program Coordinator:

Mr. Khun Kakda
Telephone icon (855) 16/17 874777
Location icon108 Building A, Campus I, Russian Confederation Bolvd, Toul Kok, Phnom Penh, Cambodia

Scholarship

For students who are looking for a scholarship, RUPP provides a number of sources of scholarships. read more...